The trick in making a GREAT YouTube ad is not more media buys, target audiences or professional production house. (although they do help in some way)
The trick is to make content NOT ads!
By this I mean create compelling content, something that viewers enjoy watching and is entertaining in some form, whether using humour or shock element.
Basically the video should be a story that happens to incorporate your product/service as support RATHER than a video about your product/service.
Below are two companies that made great contents that happen to be ads.
The trick is to make content NOT ads!
By this I mean create compelling content, something that viewers enjoy watching and is entertaining in some form, whether using humour or shock element.
Basically the video should be a story that happens to incorporate your product/service as support RATHER than a video about your product/service.
Below are two companies that made great contents that happen to be ads.
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- The first ad by SHISEIDO was made in-house by the Japanese team. The 'ad' message here is that our products are so great that we can even make guys look like pretty girls.
- The second ad is a funny entertaining video that happens to use a tablet (in this case from Lenovo) for its storyline.
Source: Original Content (Woohoo!)
