Freeview
Premiere episode was launched on Facebook to our target countries. Get audience hooked so they carry on watching on linear television.
Reaction from viewers of 1st Ep
Creative
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Gradually the fanpage avatar was possessed by the black goo until turning completely black with red typography. It acted like a countdown, the profile icon will have a message saying 3 days to go till launch. Until the last black icon on launch day.
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Facebook Cross Promotion
Possessed all Facebook Fan Pages we control, changed both profile icon and cover photo upside down. An Outcast mention explained the “possession” and to tune in to the premiere Freeview episode on Facebook.
Live Chat
Facebook Live event whereby viewers can chat directly with the casts of Outcast.
Post promoting Outcast LIVE was localized to each local market.
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Event page created and boosted for Live Chat with Outcast.
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Content Creation
Numerous content posted such as GIFs, BTS images, videos, cover photos and profile icons.
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Countdown Till Launch
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Competition
Contestants are given a cover photo of black goo. To enter the competition they had to change their profile icon and interact with the goo. View here: Outcast Takeover
Entries were submitted by commenting on the post. Over 500 people entered, a huge number for a niche fan group, we chosen 4 winners.
Entries were submitted by commenting on the post. Over 500 people entered, a huge number for a niche fan group, we chosen 4 winners.
Advertising
- Conducted A/B testing and audience insights/market research
- Created campaign, ad sets and ads
- Analyse results
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Youtube
Freeview
Premiere episode launched on YouTube for our target countries 24hrs later than Facebook. Get audience hooked so they carry on watching on linear television.
TrueView: Teaser and FULL Episode Ad
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In-stream Ads
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In-display Ads
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Bumper Ad
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Content Creation
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Sponsored Tweets
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