SIMON LAM
SIMON LAM
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  • Home
  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact
Outcast Online - Simon Lam

Facebook

Freeview
Premiere episode was launched on Facebook to our target countries. Get audience hooked so they carry on watching on linear television.
Outcast Online - Simon Lam - Free Episode
Reaction from viewers of 1st Ep

Creative
Outcast Online - Simon Lam
Outcast Online - Simon Lam
Gradually the fanpage avatar was possessed by the black goo until turning completely black with red typography. It acted like a countdown, the profile icon will have a message saying 3 days to go till launch. Until the last black icon on launch day.

Facebook Cross Promotion
Possessed all Facebook Fan Pages we control, changed both profile icon and cover photo upside down. An Outcast mention explained the “possession” and to tune in to the premiere Freeview episode on Facebook.
Outcast Online - Simon Lam

Live Chat 
Facebook Live event whereby viewers can chat directly with the casts of Outcast.  
Outcast Online - Simon Lam
Post promoting Outcast LIVE was localized to each local market.
Outcast Online - Simon Lam
Outcast Online - Simon Lam
Outcast Online - Simon Lam
Event page created and boosted for Live Chat with Outcast. 
Outcast Online - Simon Lam
Outcast Online - Simon Lam

Content Creation
Numerous content posted such as GIFs, BTS images, videos, cover photos and profile icons.
Outcast Online - Simon Lam
Outcast Online - Simon Lam

 Countdown Till Launch
Outcast Online - Simon Lam
Competition
I'm an Outcast Competition
​Contestants are given a cover photo of black goo. To enter the competition they had to change their profile icon and interact with the goo. View here: Outcast Takeover

Entries were submitted by commenting on the post. Over 500 people entered, a huge number for a niche fan group, we chosen 4 winners.
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Advertising
  1. Conducted A/B testing and audience insights/market research
  2. Created campaign, ad sets and ads
  3. Analyse results
Outcast Online - Simon Lam
Outcast Online - Simon Lam
Outcast Online - Simon Lam

Youtube

Freeview
Premiere episode launched on YouTube for our target countries 24hrs later than Facebook. Get audience hooked so they carry on watching on linear television.
Outcast Online - Simon Lam
TrueView: Teaser and FULL Episode Ad
In-stream Ads
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In-display Ads
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 Bumper Ad
Content Creation

Twitter

Sponsored Tweets
Outcast Online - Simon Lam
Outcast Online - Simon Lam
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