YouTube's adding a new option to help advertisers get their message to consumers — but in a much shorter amount of time than normal. Today the company announced that beginning next month, it'll offer six-second "Bumper" ads that are designed to be a better companion to the shorter video clips that millions of YouTube users are watching on smartphones. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.
Sample Bumper Ads below:
Sample Bumper Ads below:
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More info on The Verge
