About Experience MARS
To celebrate the launch of the new groundbreaking series, National Geographic created an immersive consumer experience designed to push visitors to their mental and physical limits as they determine if they have what it takes to become part of the next wave of interplanetary colonists.
Set following the 2033 landing of Daedalus, the narrative of Experience MARS recruits visitors to take on a series of challenges to prove themselves worthy as part of the next crew bound for the Red Planet.
Infused with authentic history, artifacts and content and blended with series content and the aspirations of NASA, SpaceX and the entire human race, the experience inspired guests to imagine how we will make Mars home.
Set following the 2033 landing of Daedalus, the narrative of Experience MARS recruits visitors to take on a series of challenges to prove themselves worthy as part of the next crew bound for the Red Planet.
Infused with authentic history, artifacts and content and blended with series content and the aspirations of NASA, SpaceX and the entire human race, the experience inspired guests to imagine how we will make Mars home.
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List of activities and features:
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Dome
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The branded dome on the site helped generate buzz in advance among thousands of daily passersby – driving interest and excitement for the grand opening.
From the moment guests approach the activation they will be struck by the amazing spectacle tied to the series and NGC. |
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Fictional Information on Display
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Program related assets (teasers, promos, BTS.) to promote launch date.
Creative materials (infographics, crew videos, bio cards, creative ‘Move to Mars’ ads) displayed across the floor. A countdown card/display that ticks towards the landing of Daedalus. |
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artIfact
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Display EVA suits from the program alongside with informative signage and interactive info.
Cutouts of EVA suits for photo opportunities. |
MARS EVA Suit
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VR Experience
MARS Surface Walk
Guests will get the unique sensation of walking on Mars in 38% gravity via NASA-developed pressurized treadmills paired with a VR Martian surface walk.
While completely immersed in the Martian atmosphere, we will capture a dramatic low-angle photo with a Martian landscape backdrop that will be delivered directly to the consumer’s VR goggles.
While completely immersed in the Martian atmosphere, we will capture a dramatic low-angle photo with a Martian landscape backdrop that will be delivered directly to the consumer’s VR goggles.
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AlterG Treadmill
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Pressure Task Box
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A game that have guests race against the clock to complete seemingly easy manual tasks that colonists will face in the jarring resistance of the Martian environment.
Examples include nuts and bolt sets, unplug/re-plugging wires, and opening hatches. |
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Martian ID card
Set up a photo booth at the on-ground activity area where you can input your info and create your own physical Martian ID – available in both physical and digital form.
They can also create the Martian ID online via our website and can be printed beforehand to act as an entrance ID.
They can also create the Martian ID online via our website and can be printed beforehand to act as an entrance ID.
Habitat Unit
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Offering visitors an unprecedented look into the daily life on Mars, the habitat unit will showcase the colonists’ tight living quarters, miniscule bunks, and utility-based design throughout.
Guests will be able to physically interact with the space and provide space food for guests to try. |
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WEbsite
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The website was created to host the event details, show information and allowing visitors to create their own Martian ID card.
Promotion of the website was supported via Google display and search networks. View MARS Online page for more info. |
www.ExperienceMARS.com
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The Exhibits
Malaysia
Philippines
Singapore
Hong Kong
