Strategy & Goal
Social communications will follow a “Countdown to Mars” storyline, imagining ourselves in the year 2033 and following along as Daedalus travels towards Mars – touching down in November.
The goal is to demonstrate the depth and breath of NG’s production on Mars
1.“About the Show” – information about the show
2.“About the Mission” – fictitious updates & recruitment for the Mission
3.“About Mars” – scientific facts about Mars
- This strategy integrates with the web strategy, which will also be “in character”.
The goal is to demonstrate the depth and breath of NG’s production on Mars
1.“About the Show” – information about the show
2.“About the Mission” – fictitious updates & recruitment for the Mission
3.“About Mars” – scientific facts about Mars
Social content
|
|
|
|
Video of DAEDALUS launch to MARS.
Portrayed as if the launch actually happen. |
|
Virtual Reality video of DAEDALUS landing on MARS.
Portraying a first-person perspective on the mission to MARS and gain a deeper connection between the viewers and the show. |
|
|
|
|
|
As part of the world-building, the below Twitters are created for storytelling in character.
IMSF: twitter.com/marsimsf A coalition of nations to carry out a mission to MARS
Daedalus: twitter.com/marsdaedalus The mission logs of the journy to MARS
IMSF: twitter.com/marsimsf A coalition of nations to carry out a mission to MARS
Daedalus: twitter.com/marsdaedalus The mission logs of the journy to MARS
Digital COntent
Interactive Digital Companion Site. The official website of the Daedalus mission to Mars (in-fiction) www.makemarshome.com
Features:
|
Show Page & Shoulder Content the official website of the TV program (real- world) under:
channel.nationalgeographic.com Behind-the-Scenes Video Extras:
Photo Galleries:
Editorial Content on Mars Catch up on MARS |
NGC’s first scripted short-form series, “Before Mars” was released prior to the airing of MARS.
The online-only series served as a prequel to the TV show, and tells the story of our two twin sisters and protagonists when they were young girls (12 years old) and how they became inspired to one day travel to Mars.
This helps generate additional attention for the show on digital platforms and provides character development into the main casts, building a deeper and more personal connection between the viewers and the show.
The online-only series served as a prequel to the TV show, and tells the story of our two twin sisters and protagonists when they were young girls (12 years old) and how they became inspired to one day travel to Mars.
This helps generate additional attention for the show on digital platforms and provides character development into the main casts, building a deeper and more personal connection between the viewers and the show.
ONLINE ADVERTISING
Facebook Ads
YouTube Ads
Google (Search Network)
Google (Display Network)