Strategy & Goal

Social communications will follow a “Countdown to Mars” storyline, imagining ourselves in the year 2033 and following along as Daedalus travels towards Mars – touching down in November.
  • This strategy integrates with the web strategy, which will also be “in character”.

The goal is to demonstrate the depth and breath of NG’s production on Mars
1.“About the Show” – information about the show
2.“About the Mission” – fictitious updates & recruitment for the Mission
3.“About Mars” – scientific facts about Mars
​ABOUT THE MISSION (IN FICTION)
ABOUT THE SHOW
ABOUT MARS

Social content

Crew Bios
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​ABOUT THE MISSION (IN FICTION)
Mission Logs
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​ABOUT THE MISSION (IN FICTION)
 Infographics (Fact)
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ABOUT MARS
Journey to MARS (Fact)
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ABOUT MARS
Social Photos
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​ABOUT THE MISSION (IN FICTION)
Product Photos
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​ABOUT THE MISSION (IN FICTION)
​Video Diaries
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​ABOUT THE MISSION (IN FICTION)
Launch 
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​ABOUT THE MISSION (IN FICTION)
Video of DAEDALUS launch to MARS.
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Portrayed as if the launch actually happen.
MARS VR Landing Video
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​ABOUT THE MISSION (IN FICTION)
Virtual Reality video of DAEDALUS landing on MARS. 
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Portraying a first-person perspective on the mission to MARS and gain a deeper connection between the viewers and the show.
Polls (Engagement posts)
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ABOUT MARS
Behind the Scenes & Sneak Peek
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ABOUT THE SHOW
Trailers & Teasers
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ABOUT THE SHOW
Twitter Story Telling
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​ABOUT THE MISSION (IN FICTION)
As part of the world-building, the below Twitters are created for storytelling in character.
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​IMSF: twitter.com/marsimsf A coalition of nations to carry out a mission to MARS
Daedalus: twitter.com/marsdaedalus The mission logs of the journy to MARS
Countdown (GIF)
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ABOUT THE SHOW

Digital COntent

Website (in-fiction)
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​ABOUT THE MISSION (IN FICTION)
Interactive Digital Companion Site. The official website of the Daedalus mission to Mars (in-fiction) www.makemarshome.com
​Features:
  1. “Live” updates from astronauts
  2. Astronaut Recruitment
  3. 4 Virtual-Reality Astronaut
  4. Assessment Games - Non-VR interactive assessment
  5. Quizzes Mission Portal
  6. Astronaut bios & in-character
  7. Interview videos
  8. “Live feed” video of the Base
  9. Interactive Base Tour (TBD)
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www.MakeMarsHome.com
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“Live feed” video of the base (Fictional)
Website (real-world)
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ABOUT THE SHOW
Show Page & Shoulder Content the official website of the TV program (real- world) under:
channel.nationalgeographic.com
​Behind-the-Scenes Video Extras:
  • Interviews with Director, cast and Production
  • Crew on set
  • Time-lapse of sets being built

Photo Galleries:
  • BTS and Production Stills
  • Production Design Artwork

Editorial Content on Mars
Catch up on MARS
Before MARS
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​ABOUT THE MISSION (IN FICTION)
NGC’s first scripted short-form series, “Before Mars” was released prior to the airing of MARS.

​The online-only series served as a prequel to the TV show, and tells the story of our two twin sisters and protagonists when they were young girls (12 years old) and how they became inspired to one day travel to Mars.
 
This helps generate additional attention for the show on digital platforms and provides character development into the main casts, building a deeper and more personal connection between the viewers and the show.

ONLINE ADVERTISING

Facebook Ads
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Desktop News Feed
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Feature Phone
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Mobile News Feed
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Instant Articles
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Audience Network Interstitial
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Audience Network Native
YouTube Ads
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YouTube overlay
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YouTube related videos
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In-stream ad
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YouTube search results
Google (Search Network)
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http://www.experiencemars.com
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http://mars.natgeotv.com/
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Localized Text
Google (Display Network)