SIMON LAM
SIMON LAM
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  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

3/31/2016

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Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.
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Canvas removes constraints that low-power mobile sites put on content. Facebook Canvas allows interactive elements like animations, carousels, product catalogs, tilt-to-view images, and videos. Canvases appear linked to from News Feed ads on iOS and Android, and Facebook is evaluating how to expand this to other versions and apps such as Instagram.

More info on Tech Crunch
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Facebook Instant Articles

3/21/2016

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​How Facebook Instant Articles Work

​If you’ve ever clicked on an article link in the Facebook app, you know that no matter how well the website is optimized for mobile, you always have to wait for the site to load before you can get to the content.

Facebook Instant Articles solves this by allowing publishers to optimize their content so readers can access it instantly. The following video shows the difference between two Huffington Post articles. The first goes to the Huffington Post website, and the second goes to content optimized for Facebook Instant Articles.
More information on Social Media Examiner
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    My name is Simon and this is my blog.

    Here I will post news about digital trends and new techniques.

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