MARS

Conducted for National Geographic
Experience MARS was an on-ground event hosted in local markets to promote the brand new series called "MARS' on National Geographic.
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It offered participants the chance to become part of the mission, experience what it is like to live on Mars and be introduced to the show.
MARS online had a tough mission to promote the show, as it is a brand new series with no established fan base yet.

Due to its generic mass appeal, MARS was heavily promoted to a larger demographic.

The strategy for MARS was to reach as many people as possible within the media budget.