SIMON LAM
SIMON LAM
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  • Home
  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact
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MARS

Conducted for National Geographic

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Experience MARS was an on-ground event hosted in local markets to promote the brand new series called "MARS' on National Geographic.
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It offered participants the chance to become part of the mission, experience what it is like to live on Mars and be introduced to the show.
ON-GROUND
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MARS online had a tough mission to promote the show, as it is a brand new series with no established fan base yet.

Due to its generic mass appeal, MARS was heavily promoted to a larger demographic.

The strategy for MARS was to reach as many people as possible within the media budget. 
ONLINE
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