SIMON LAM
SIMON LAM
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  • Home
  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact
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​MARTIAL TRIBES

Conducted during Wild at Heart employment

About

Martial Tribes - Digital Simon
Martial Tribes is a content hub catering to all Practitioners and Professionals.

Professionals can connect with potential students across the globe and sell tips and lessons via video conferencing and email exchanges.

Practitioners browse through entertaining, informative and action-packed articles covering a wide selection of martial art disciplines.

​NEWS SITES

Digital Simon Martial Tribes
Featured on a well-known English language news site in Hong Kong.

online pr (link building)

Contacted numerous tech sites, bloggers and media companies
Digital Simon

SEO AUDIT

Digital Simon
​1    SEO Audit
1.1  Domain Information
1.2   Hosting Information
1.3   SEO Crawl
2   Website Analysis
2.1   Website Status on Search Engines
2.2  On Page Analysis
2.2.1  Title Optimization
2.2.2  Meta Descriptions
2.2.3  Heading Optimization
3   Technical SEO read-out
3.1   Site speed
4  Blog Optimization
5  Action plan

​CONTENT CREATION

Digital Simon
Digital Simon

FACEBOOK ADVERTISING

  1. Objective: using Facebook ads to drive traffic, sales, engagement & much more
  2. Ad sets: use audience insights to create best engaging target segments.
  3. Ads: use variety of ads for A/B testing including image, video, carousel, event, app and canvas ads.
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  • Use power editor to create mass ads for clicks to website, video views, post engagements, canvas and lead generation.
  • Track and optimize ROI
  • Install tracking code onto website
  • Create custom conversions
  • Create retargeting campaigns
  • Create look a like audience

​GOOGLE ADWORDS

  • Display Network
  • Search Network
  • YouTube Campaigns
  • A/B Testing
  • Keyword Research
  • Target Audience Research
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