about outcast art

FOX gave fans a chance to see a previously untold story from Outcast.
​​
On May 28th 2016, renowned artists in cities all around the world, had each created one panel that together formed the story. View website: outcastart.tv
We took that scene and distributed key frames across the globe in 12 different cities, including London, Zagreb, Stockholm, Berlin, Kuala Lumpur, Sofia, Sydney, Manila, Istanbul, Jakarta, Singapore and Naples.
​Each city turned that frame into a graffiti mural on a variety of backdrops at different times within a week, so that the scene itself was slowly revealed.
​
Only once the 12th artwork went live was the true scene revealed to the public. We released in progress photos, behind the scenes videos and interviews with the artists on each city's page.
​
The final unseen page was revealed on the day of the TV Premiere launch.

12 locations

unlock exclusive content

Fans had to visit their local city's artwork to unlock a sneak preview of the scene.
Website uses GPS locator, so only when they are at the artwork's location would the exclusive content be unlocked.
 
An error message would appear if they were too far away.

Example from Sofia, Bulgaria

Final Reveal

For more than a week, exclusive graffiti murals were revealed in 12 different cities across the world – and now Outcast Art activation concludes.
​
Here is the final reveal video of the #OutcastArt stunt showcasing all our murals coming together to reveal a scene from Episode 1.

Press Clippings

The Making Of - videos

​London
Stockholm
​Zagreb
Berlin
Kuala Lumpur
Sydney
Sofia
Manila
Istanbul
Singapore 
Jakarta
Naples