Social Content
Poll
We've designed a static image post for a poll and used a paid app to calculate people’s vote via their hashtags on the comments section. More info: Facebook Poll Post
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Tease
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Countdown
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The Walking Dead VR Tease
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Twitter Unlock Feature
Twitter users had to Tweet #TWDonFOX to unlock a special video for The Riding Dead campaign.
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The Riding Dead
Facebook LIVE during production
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Launch Poster
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Behind–the–Scenes
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online advertising
Facebook, Instagram and Ad Network
Desktop News Feed
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Instagram Feed
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Mobile Feed
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Ad Network Feed
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Twitter
Sponsored Tweet
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Sponsored Tweet
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YouTube
Skip Ad
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Skip Ad
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Google (Display Network)
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Online Results
Massive peak on mentions for Twitter during campaign launch date.
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Our customized campaign hashtag is top 3 of all The Walking Dead hashtags used on Twitter.
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Average monthly searches for “The Walking Dead and TWD” on Google. Searches peaked during October campaign month.
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Average monthly searches for “The Riding Dead” on Google. Brand new search term active during October campaign month.
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Massive surge in engagement due to The Walking Dead campaign
New Facebook fans due to The Walking Dead campaign
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Campaign Keywords closely associated with The Walking Dead.
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