SIMON LAM
SIMON LAM
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  • Home
  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact
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Social Content

Poll
We've designed a static image post for a poll and used a paid app to calculate people’s vote via their hashtags on the comments section. More info: Facebook Poll Post
The Walking Dead 7 poll
The Walking Dead 7 poll results
Tease
Countdown
The Walking Dead - Countdown 5 days to go
The Walking Dead - Countdown tomorrow
The Walking Dead VR Tease
Twitter Unlock Feature
Twitter users had to Tweet #TWDonFOX to unlock a special video for The Riding Dead campaign.
The Walking Dead - Twitter Unlock Philippines
The Walking Dead - Twitter Unlock Indonesia

The Riding Dead

Facebook LIVE during production
The Riding Dead Facebook Live
3pm LIVE: The Riding Dead part 1
6pm LIVE: The Riding Dead part 2
Launch Poster
The Riding Dead Launch Poster
Behind–the–Scenes

online advertising

Facebook, Instagram and Ad Network
The Walking Dead - Facebook News Feed
Desktop News Feed
The Walking Dead - Instagram Feed
Instagram Feed
The Walking Dead - Facebook mobile Feed
Mobile Feed
The Walking Dead - Facebook ad network Feed
Ad Network Feed
Twitter
The Walking Dead - Twitter ad Philippines
Sponsored Tweet
The Walking Dead - Twitter ad Indonesia
Sponsored Tweet
YouTube 
The Walking Dead - YouTube ad
Skip Ad
The Walking Dead - YouTube ad
Skip Ad
Google (Display Network)
The Walking Dead Banner ads FOX Asia
The Walking Dead Banner ads FOX Asia
The Walking Dead Banner ads FOX Asia
The Walking Dead Banner ads FOX Asia
The Walking Dead Banner ads FOX Asia

Online Results

Top Mentions on Twitter during launch date
Massive peak on mentions for Twitter during campaign launch date.
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Our customized campaign hashtag is top 3 of all The Walking Dead hashtags used on Twitter.
Average monthly searches for “The Riding Dead” on Google
Average monthly searches for “The Walking Dead and TWD” on Google. Searches peaked during October campaign month.
Average monthly searches for “The Riding Dead” on Google
Average monthly searches for “The Riding Dead” on Google. Brand new search term active during October campaign month.
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Massive surge in engagement due to The Walking Dead campaign
Facebook page like TWD
New Facebook fans due to The Walking Dead campaign
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Campaign Keywords closely associated with The Walking Dead.
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