SIMON LAM
SIMON LAM
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  • Home
  • About Me
    • Blog
  • Portfolio
    • FOX Movies
    • MARS >
      • On-ground Marketing
      • Online Marketing
    • The Walking Dead >
      • On-ground Marketing
      • Online Marketing
    • AsNTM5
    • Outcast >
      • On-ground Marketing
      • Online Marketing
    • BioShock Infinite
    • MLB Slammin' Sluggers
    • Martial Tribes
  • Contact

Video projects


Fox

We are now living in a 'skipping generation’; people are eagerly waiting for the skip button during YouTube ads. Therefore bumper ads are a great way to combat this with a six-second video format.

Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “stackable videos” perform well.

I created two bumper ads to be placed in YouTube videos as a re-marketing strategy for those that already seen the trailers/teasers or have been on the Outcast website.
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Play-Asia.com

Managed the company's YouTube channel that reviews and talks about the latest video games.

Each episode contains gaming news, popular releases, rumors, early game-play and exclusive interviews.

Gaming Heads

Filmed and edited product videos for a toy company.

This involved planning, researching references, story-boarding, filming, designing artwork, editing, adding special effects (green scene), finding appropriate music and promoting the video via ads on YouTube and Facebook.

Merchant Ambassador

Filmed and edited product videos for numerous brands including MLB, WWF and Hover Shot.

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